Hi y’all and Happy Monday!
Wince.
Let’s jump right on in.
I was going to do a post on the Super Bowl ads, but I woke up this morning feeling more pissed off on behalf of the men I know (the alleged target of these ads).
It’s bad enough that brands everyone and their mother uses feel the need to humiliate or objectify women to get a laugh - factor in the fact that these brands just blew around 3.5 million dollars for the pleasure and this bitch is wondering why some of these companies don’t sue their agency for reckless endangerment.
Case in point – Teleflora.
If I could I’d sit that creative team down for a face-to-face correction!
An ad that makes the fucked up from the floor up case that “you give and you receive” to pitch sending flowers on Valentine’s Day in exchange for (I’m guessing now since soooo much time and attention was spent on the model’s application of lipstick) oral pleasure…Lawd, give me strength…is equal parts false advertising and insulting.
But the kicker is that the dumb-asses behind this insult to the senses knew they were going to run during the Super Bowl and therefore should have known that the women in the lives of the men they think they were hooking up with a guaranteed blow job were most likely watching the ad too...which taints any flowers sent through Teleflora with all the affection of the first time the woman getting them got called a whore at a bar for refusing a drink from a stranger.
Ugh.
Um, I’m serious…I heard a collective “ugh” sound throughout my neighborhood immediately following that ad.
Anyhoo, we all deserve better than this. The bulk of the ads targeting men during the Super Bowl insult the hell out of them even as they perpetuate dangerous and demeaning stereotypes about women.
Pause…consider…continue.
That brings up a new quizzical.
If one of the reasons why advertising agencies continue to insult the hell out of women despite our buying power is that there are not enough women in the fucking room when these fools come up with their “ideas”…
…then what the fuck is the excuse for the ads these fools come up with to target men?
***cue crickets***
Blink.
3 comments:
I haven't paid much attention to the Super Bowl for several years, but I did get to see this ad yesterday.
Surprised that you didn't mention one of the more relatively subtle aspects of the ad, the selection of a model with a slightly teen age facial appearance, giving it a faint scent of pedophilia
I know it's picky, but pedophiles go after children; prepubescent children. Not teenagers.
The problem is that though women have a huge amount of purchasing power they do not exercise it very often to protest these companies and so the companies can and will insult them because they know the women will buy their products anyway.
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